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laofu design studio

ESG Positive Impact Awards Branding Identity

The ESG Positive Impact Awards is a celebration of sustainable leadership, showcasing the best and most ethical businesses that Malaysia has to offer. 

Our logo is a manifestation of the forward-looking direction and core values behind our awards. Using clear lines to form the letters “ESG”, the three elements come together to form a 3D pyramid. The pyramids, iconic wonders in their own rights, are a larger-than-life symbol of vision, dedication and longevity. It was a purposeful decision to integrate their image and philosophies into our logo’s design. 

This logo is an amalgamation of everything our awards stand for. A pastel shade of green represents the awards’ sustainability mission, while Star Media Group’s presence is exemplified through striking lines of red.

CLIENT

Star Media Group

CATEGORY

Branding

YEAR

2022